Shakedown: Girl Boss Edition with Amy Herberger

Ep 168 Greg Preece of Start Starting Up

In this episode Antony has “The Girl Boss” Amy Herberger on the show
for a Shakedown digging for insight on her insight in both Merch
and the Girl Boss community.

Show Notes/Markers

00:00:29 – Intro
00:00:49 – Do you release content outside of your group?
00:01:33 – Amy talks about the rapid growth of her group and how she got started
00:02:26 – Anthony on being unique
00:02:49 – “My how quickly you’ve grown!”
00:03:01 – More communities like us popping up
00:03:33 – Ant mentions “Merch Money”
00:03:58 – How long have you been in merch?
00:04:25 РDid you have prior experience with Internet/Affiliate  Marketing or POD before merch?
00:05:01 – AMS or strictly organic?
00:05:24 – Ants take on his experience and looking forward
00:06:48 – Have you had similar affect on your sales since the freeze?
00:07:36 – Amy on Pinterest
00:07:55 – Anthony on Pinterest and Pinblaster
00:09:05 – Why I know Pinterest is pushing to improve the platform.
00:09:29 – Amy’s take
00:10:01 – “A Pin is Forever”
00:11:36 – “Inside Info”???
00:11:59 – Merch is still in its infancy
00:12:28 – “We’re the Guinea Pigs”
00:12:50 – Ant on the Community and its leaders
00:13:16 – When we look back after the platforms growth
00:13:35 – “Im a big thinker”
00:13:50 – Why I’m here.
00:14:05 – Amy on the community
00:14:21 – Ant’s Take
00:14:45 – “I’m a People Guy”/What I want to do
00:15:04 – “Then do that Shit.” – Amy
00:15:27 – Amy, when it comes to niches are you deep or wide?
00:16:11 – Amy on “Scaling” and when.
00:16:47 – How “Scaling has been interpreted”
00:17:34 – Amy on going both routes
00:17:55 – Amy’s upload limit
00:18:27 – What resources do you use for research?
00:19:00 – Amy breaks down her thought process behind her designs (What I love vs. What I feel)
00:20:17 – You have a background in clothing?
00:20:34 – “It’s common sense” Amy on Overthinking Merch
00:21:45 – “K.I.S.S.”
00:21:50 – Do you design yourself or do you outsource?
00:22:20 – Are you utilizing the other products on Merch or just the standard Tees?
00:22:45 – Where are you from?
00:22:56 РYou  Bills Fan?
00:24:12 – Anthony concludes the show.

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